My years of experience and my natural sensitivity help me to recognize potential and to strengthen it.
Amanda Williams
Management Coach and Trainer
Amanda Williams
"With deep empathy, I perceive the personal potential of my clients and strive to strengthen it."
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I was born in Windsor, in the southwest of England. After studying German and English literature, I initially taught Business English. My path then led me to Germany in 1991, where I conducted negotiation and presentation trainings in international companies and founded a company for Business English Seminars. I quickly realized that I found people in their professional context more interesting than just teaching Present Perfect.
The transition to business coaching was therefore quite organic. Starting in 1998, I gave communication trainings for large corporations in German and English and left language teaching behind. Since 2003, I have focused on developing and coaching managers and supporting my clients in strengthening their leadership teams. In recent years, the context which managers operate in has changed enormously, and the demand on managers has increased. This has made it even more essential for me to deliver the relevant support for the leaders in their specific role so that they can be effective in their work environment, whether in agile or traditional structures.
During the last twenty years I have expanded my professional skills by taking part in intensive training courses especially in solution-oriented coaching, group dynamic group leadership, and systemic consulting.
"The theories and models I use all pass the reality test."
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In my work, I create a trusting safe space so that participants can open up and share their genuine issues. I possess deep empathy for human fallibility and approach my clients with understanding warmth and humor. Accepting and acknowledging the present is an important step towards change for me. With an experienced and sensitive eye, I recognize potential and strive to strengthen them.
Qualifications
Degree in German Studies and English Studies (University of Durham)
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Training in moderation and group training, Cambridge
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Various training courses in body language and personal presentation as well as visualization techniques, Hamburg
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Systemic solution-oriented coaching, Humboldt University Berlin
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Group dynamic training in leading groups, GTF Odenwald
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Systemic counseling, Jörg Pannenbäcker, Eutin
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Further training in systemic Aufstellungen, Renate Ritter, Hamburg
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Qualification in Predictive Index
Industry expertise
Automotive industry, banks, authorities/public administration, chemistry, services, printing industry, retail, IT/information technology, logistics, aerospace industry, mechanical engineering, media, food and beverage industry, non-profit, pharmaceutical industry, press, transport/traffic, management consulting, entertainment electronics, publishing houses, mail order, advertising, among others.
Projects
Development of training programmes for a new major client on behalf of LUCAS TEAM
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Coordination of trainer team, key account management from 2016-2018
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Implementation of upward feedback at an international major customer in information technology from 2017-23
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Various leadership development programmes in Hamburg, Barcelona and Vienna for the information technology, publishing, press and shipping industries from 2016-2023
Development programmes for high potentials in the mechanical engineering industry from 2016-2023
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All leadership development programmes since May 2020 are also available online